Elements of Good Public Relation
What your client wants to hear’ & ‘what your client needs to hear’ are two different things. A good PR should always tell their client of what they need to hear. A good PR will always recognize the best PR strategy for your product or service or all the efforts will turn in vein which will not benefit anyone.
Below are some points to keep in mind while designing a PR strategy.
Planning: Before you start writing, know your objectives, who your target audience is and what types of outlets you’ll be pitching.
Storytelling: It’s been said that good stories happen to those who can tell them. Honing your storytelling chops will make whatever you’re writing—whether it’s a corporate profile, a press release or a Facebook update & yes that’s more engaging.
With Regards
PatriciaNRowe
